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It's been proved that signs have the best ROI (Return on Investment).
How big do the letters of my sign need to be to attract attention?
- Pick letter sizes you need to attract attention
- Know the distance you can see your message
- Know the distance for maximum impact
| Letter Height (US) |
Maximum Readable |
Readable Distance for Maximum Impact |
Letter Height (Metric) |
Maximum Readable |
Readable Distance for Maximum Impact |
| 3" | 100' | 30' | 8 cm | 31 m |
9 m |
| 4" | 150' | 40' | 10 cm | 46 m |
12 m |
| 6" | 200' | 60' | 15 cm | 61 m |
18 m |
| 8" | 350' | 80' | 20 cm | 107 m |
24 m |
| 9" | 400' | 90' | 23 cm | 122 m |
27 m |
| 10" | 450' | 100' | 25 cm | 137 m |
30 m |
| 12" | 525' | 120' | 30 cm | 160 m |
37 m |
| 15" | 630' | 150' | 38 cm | 192 m |
46 m |
| 18" | 750' | 180' | 45 cm | 229 m | 55 m |
| 24" | 1000' | 240' | 60 cm | 305 m | 73 m |
| 30" | 1250' | 300' | 75 cm | 381 m | 91 m |
Basics of Sign Design:
- Always try to use light colors on dark background
- Alwasy try to use dark colors on light background
- Keep reasonable space around the text to make it easy to read
- Choose easy to read fonts (typefaces) for best exposure
Contrasting Color:
- Makes your text pleasing to the eye
- Gives professional appearance to your business
- Signs are the first big impression of your business